Iqbal, A.I., Ubedullah Amjad Ali, Muhammad Sikander Iqbal, Faisal Ismail and Sheikh Muhammad Ali 2023. Unveiling the Black Box of Influencer Marketing: The moderating role of Parasocial interaction and persuasion knowledge. International Journal of Social Science & Entrepreneurship. 3, 4 (Oct. 2023), 134–157. DOI:https://doi.org/10.58661/ijsse.v3i4.213.