Sh. M. Fakhre Alam Siddiqui and Danish Ahmed Siddiqui 2024. The Effect of Unethical practices in Pharmaceutical Personal Selling on Physicians Prescription Decision: A Comparative Analysis based on Medical Representatives’ and Physicians’ Perspectives. International Journal of Social Science & Entrepreneurship. 4, 2 (May 2024), 52–76. DOI:https://doi.org/10.58661/ijsse.v4i2.271.