From Influence on Impact: Examining the Effectiveness of Influencer Marketing Strategies. International Journal of Social Science & Entrepreneurship, [S. l.], v. 5, n. 1, p. 259–280, 2025. DOI: 10.58622/ijsse.v5i1.357. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/357. Acesso em: 13 aug. 2025.