Is Sustainable Food Consumption A Plausible Choice? A Study of Urban Gen Z Consumers in Pakistan. International Journal of Social Science & Entrepreneurship, [S. l.], v. 5, n. 3, p. 171–186, 2025. DOI: 10.58622/av2v8p04. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/384. Acesso em: 25 nov. 2025.