A User Gratification Theory Approach to Social Media Marketing: The Impact of Brand Engagement and Awareness on Purchase Intention. International Journal of Social Science & Entrepreneurship, [S. l.], v. 6, n. 1, p. 238–260, 2026. DOI: 10.58622/naa2xm35. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/424. Acesso em: 31 jul. 2026.