Social Media, Customer Value Creation, and Marketing Outcomes in a Multichannel Environment: An Exploratory Survey of Cross-Channel Marketing Perceptions. International Journal of Social Science & Entrepreneurship, [S. l.], v. 6, n. 2, p. 1–11, 2026. DOI: 10.58622/yhj3rj40. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/434. Acesso em: 3 oct. 2026.