Going Green on social media: Exploring the Effect of Firm-Generated Content on Brand Trust and Purchase Decision in Pakistan with a Focus on Environmental Concern. International Journal of Social Science & Entrepreneurship, [S. l.], v. 3, n. 3, p. 187–207, 2023. DOI: 10.58661/ijsse.v3i3.194. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/194. Acesso em: 15 oct. 2025.