The Role of Brand Commitment and Open Innovation in the Retail Sector. International Journal of Social Science & Entrepreneurship, [S. l.], v. 3, n. 4, p. 354–373, 2023. DOI: 10.58661/ijsse.v3i4.236. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/236. Acesso em: 29 sep. 2025.