SHAHZAD, K. .; MOHAMMAD SHAIQ. Exploring the Relationship between Brand Switching and Integrated Marketing Communication in the Apparel Industry of Pakistan. International Journal of Social Science & Entrepreneurship, [S. l.], v. 3, n. 3, p. 38–53, 2023. DOI: 10.58661/ijsse.v3i3.174. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/174. Acesso em: 3 jul. 2024.