SALEHA WAQAR BUTT; ALIA AHMED. Unveiling The Significance of Omnichannel: Exploring The Impact Of Retailer’s Identity Attractiveness On Customer Retention. International Journal of Social Science & Entrepreneurship, [S. l.], v. 3, n. 4, p. 195–217, 2023. DOI: 10.58661/ijsse.v3i4.225. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/225. Acesso em: 3 jul. 2024.