AMRITA; MOHAMMAD SHAIQ. Analysis of Ecological Valence Theory on Consumer Purchase Intension: A Case Study of FMCG Sector in Pakistan. International Journal of Social Science & Entrepreneurship, [S. l.], v. 4, n. 4, p. 1–14, 2025. DOI: 10.58622/ijsse.v4i4.332. Disponível em: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/332. Acesso em: 4 jul. 2025.