Haider Iqbal, Kamila Mariam Iftikhar, Faraz Ahmed Wajidi, Kiran Nooruddin and Fouzia Imtiaz (2024) “Green Ads, Green Hearts: How Ads and Caring for The Planet Boost Your Eco-Friendly Shopping Goals”, International Journal of Social Science & Entrepreneurship, 4(2), pp. 342–359. doi: 10.58661/ijsse.v4i2.278.