Muhammad Aqib Shafiq, Muhammad Ziaullah, Qamar Abbas, Malik Abid Ali, and Saba Iqbal, “Going Green on social media: Exploring the Effect of Firm-Generated Content on Brand Trust and Purchase Decision in Pakistan with a Focus on Environmental Concern”, International Journal of Social Science Entrepreneurship, vol. 3, no. 3, pp. 187–207, Jul. 2023.