Iqbal, H., and Z. . Asrar Mohiuddin. “Bonding of Market-Based Innovativeness With Corporate Reputation Is Emotional or Rational? Evidence From the Pharmaceutical Industry of Pakistan”. International Journal of Social Science & Entrepreneurship, vol. 4, no. 1, Jan. 2024, pp. 22-38, doi:10.58661/ijsse.v4i1.234.