Muhammad Aqib Shafiq, Muhammad Ziaullah, Qamar Abbas, Malik Abid Ali, and Saba Iqbal. “Going Green on Social Media: Exploring the Effect of Firm-Generated Content on Brand Trust and Purchase Decision in Pakistan With a Focus on Environmental Concern”. International Journal of Social Science & Entrepreneurship 3, no. 3 (July 30, 2023): 187–207. Accessed July 3, 2024. https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/194.