‘’Role of Green Customer Value, Awareness of Environmental Consequences, Green Brand positioning and Attitude Toward Green Brand in Influencing Green Purchase Intention.’’. International Journal of Social Science Entrepreneurship [Internet]. 2023 Jan. 30 [cited 2025 Aug. 13];3(1):605-21. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/127