The Mediating Effect of Brand Reliability and Assurance between Trustworthiness and Customer Satisfaction of Islamic Banking Sector of Pakistan. International Journal of Social Science Entrepreneurship [Internet]. 2023 Apr. 30 [cited 2025 Jul. 11];3(2):712-33. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/189