Going Green on social media: Exploring the Effect of Firm-Generated Content on Brand Trust and Purchase Decision in Pakistan with a Focus on Environmental Concern. International Journal of Social Science Entrepreneurship [Internet]. 2023 Jul. 30 [cited 2025 Oct. 15];3(3):187-20. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/194