Saleha Waqar Butt, Alia Ahmed. Unveiling The Significance of Omnichannel: Exploring The Impact Of Retailer’s Identity Attractiveness On Customer Retention. International Journal of Social Science Entrepreneurship [Internet]. 2023 Oct. 30 [cited 2024 Jul. 3];3(4):195-217. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/225