Amrita, Mohammad Shaiq. Analysis of Ecological Valence Theory on Consumer Purchase Intension: A Case Study of FMCG Sector in Pakistan. International Journal of Social Science Entrepreneurship [Internet]. 2025 Feb. 16 [cited 2025 Feb. 22];4(4):1-14. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/332