Impact of Socio-Economic and Demographic Factors on Women Decision Making while making the household Purchasing - Evidence from Pakistan

Authors

  • Rizwana Timsal Associate Fellow, National Institute of Population Studies Islamabad Pakistan

DOI:

https://doi.org/10.58661/ijsse.v3i3.184

Keywords:

Socio-Economic, Demographic Factors, Women Decision Making, Consumer behavior, Pakistan

Abstract

This research aims to identify the critical socio-economic and demographic factors influencing women's decision-making power within households. Utilizing data from the Pakistan Demographic and Health Survey (PDHS) 2017-2018, the study focuses on currently married women aged 15-49 years (n = 11,831). The investigation examines four categories of decision-making by women at the household level: own healthcare, major household purchases, utilization of husband's income, and visits to family or relatives. Various socio-economic and demographic variables are analyzed to assess their impact on the four decision-making types. The findings reveal that women's age, employment status, education, place of residence, and number of living children significantly influence their decision-making capacity. Notably, women residing in rural areas demonstrate lower decision-making power across all four domains, highlighting the necessity for targeted empowerment programs to enhance their roles in household decision-making. Moreover, women's education is found to have a positive correlation with decision-making in all four categories (p < 0.01), underscoring its pivotal role in empowering women within the household context. Arguably, the study uncovers that wealthier women have a lower likelihood of holding decision-making power compared to those living in poorer or middle-class households. Addressing this discrepancy necessitates a comprehensive government-level strategy to enhance women's socio-economic status, thereby fostering their authority in household decision-making.

 

 

Author Biography

Rizwana Timsal, Associate Fellow, National Institute of Population Studies Islamabad Pakistan

 

 

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Published

2023-07-30

How to Cite

Rizwana Timsal. (2023). Impact of Socio-Economic and Demographic Factors on Women Decision Making while making the household Purchasing - Evidence from Pakistan. International Journal of Social Science & Entrepreneurship, 3(3), 155–176. https://doi.org/10.58661/ijsse.v3i3.184