Vol. 5 No. 3 (2025): International Journal of Social Science and Entrepreneurship (IJSSE)

Articles

• Exploring the Potential of Native Language in Micro-influencer Marketing: A Study of Engagement and Purchase Intention Among Pakistani Followers

  Saman Ismail, Syed Waqarul Hasan

  1-20

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• The Effect of Mindset Influencers on social media Deviating Youth from Education in The Name of Entrepreneurship

  Saba Nisar, Rizwana Muneer

  21-41

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• The Role of Digital Human Resource Management on Organizational Adaptability and Sustainability in Emerging Economy

  Saniya Ovais, Umme Ammara, Yameena Jamshed, Danish Ahmed Siddiqui

  42-67

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• The Red Sea as A Proxy Front: Iran’s Strategic Use of The Houthis and The Politics of Plausible Deniability (2023–2025)

  Ahmar israr, Fauzia Ghani

  68-86

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• CBDC vs Cryptocurrency in Pakistan: A Comparative Review

  HASSAN RAZA RAZA, Danish Ahmed Siddiqui

  87-109

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• The Moderating Effect of Age on the Relationship Between Mental Health and Economic Decision-Making

  Abid Iqbal, Shafiq ur Rehman

  110-133

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• Determinants Of Customer Satisfaction In The Decorative Paint Service Industry: Evidence From Karachi, Pakistan

  Shahid Raza Mir, Ammad Zafar

  134-151

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