Relationship of Advertising Appeals and Impulsive Purchasing Inclination: Role of Self-Control and Marital Status as Moderators. International Journal of Social Science Entrepreneurship [Internet]. 2023 Oct. 30 [cited 2026 Apr. 10];3(4):284-305. Available from: https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/221