Productivity in the Virtual Office: Unpacking the Role of Digital Tools and Work-Life Harmony


  • Zohra Saleem Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.
  • Ayaz Muhammad Hanif Assistant Professor, School of Design Art and Architecture Technologies, Pak-Austria Fachhochschule: Institute of Applied Sciences and Technology, Pakistan.
  • Ume Sumayya Associate Professor, Faculty of Business Administration, IQRA University, Karachi
  • Mohsin Siraj Vohra Manager Internal Audit Department, Pakistan Stock Exchange, Karachi
  • Hasan Raza Assistant Professor, Department of Commerce, University of Karachi



Digitization, Employee Performance, Work-Life Balance, Productivity


This research delves into the profound impact of digitization on modern workplaces, conducting an extensive examination of its multifaceted effects on employees. Employing a quantitative research approach, the study's primary objectives encompass evaluating how digitization influences employee performance and uncovering the intricate relationship between work-life balance and work efficiency. The research analyzes data collected from a diverse sample of 258 employees spanning various industries, subjecting it to rigorous statistical scrutiny, thereby revealing significant insights.

The study's results indicate that digitization, characterized by the integration of digital tools and technologies, plays a pivotal role in enhancing employee performance, contributing significantly to increased productivity (β = 0.349, p = 0.007). Furthermore, the research establishes a positive correlation between work-life balance and employee performance, emphasizing the importance of fostering a harmonious equilibrium between work and personal life (β = 0.359, p = 0.014).

In conclusion, while both factors—digitization and work-life balance—positively contribute to employee performance, the research demonstrates that digitization's influence surpasses that of work-life balance, necessitating strategic prioritization. It encourages organizations to invest in digitalization initiatives while concurrently nurturing a supportive work-life culture to ensure employee adaptability and skill development. Ultimately, this study provides a comprehensive understanding of the interplay between digitization, work-life dynamics, and employee performance, offering actionable recommendations for organizations seeking to optimize workforce productivity and well-being in the digital era.




How to Cite

Zohra Saleem, Ayaz Muhammad Hanif, Ume Sumayya, Mohsin Siraj Vohra, & Hasan Raza. (2023). Productivity in the Virtual Office: Unpacking the Role of Digital Tools and Work-Life Harmony. International Journal of Social Science & Entrepreneurship, 3(4), 1–19.