Vol. 3 No. 4 (2023): International journal of Social Science and Entrepreneurship

Articles

• Productivity in the Virtual Office: Unpacking the Role of Digital Tools and Work-Life Harmony

  Zohra Saleem , Ayaz Muhammad Hanif , Ume Sumayya , Mohsin Siraj Vohra, Hasan Raza

  1-19

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• Exploring Factors Underlying Intermediate Students’ Silence in English as Second Language Classroom: A Phenomenological Case Study

  Asma Sikandar, Sharik Zamir; Saima Jabeen

  20-44

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• White-Collar Crimes in Pakistan: A Comprehensive Study of Nature, Laws, and Enforcement Mechanisms

  Sajid Hussain Qureshi, Asif Shahzad , Naima Saeed

  45-63

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• Unveiling The University Students’ Perspective on Social Media Networks - A Student-Centric Exploration

  Muhamamd Ibrahim, Dr Niazi

  64-87

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• Exploring Perspectives of Private Sector Secondary School Teachers Towards Project-based Learning

  Sharik Zamir, Sumaira Zia

  88-110

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• An Analysis of New Norms in Society is the Prevalence of Social Media Addiction

  Muhammad Tariq, Aasima Safdar, Ayesha Siddiqui

  111-133

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• Unveiling the Black Box of Influencer Marketing: The moderating role of Parasocial interaction and persuasion knowledge

  Asif Iqbal Iqbal, Ubedullah Amjad Ali, Muhammad Sikander Iqbal, Faisal Ismail, Sheikh Muhammad Ali

  134-157

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• The Impact of Brand Equity on Purchase Intentions: Investigation from Pakistan Automobile Industry

  Madiha Rais, Sherbaz Khan, Kousar Zaheer

  158-178

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• Dividend capturing on ex- dividend day: A scenario of Pakistan.

  Amber Qadar

  179-194

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• Unveiling The Significance of Omnichannel: Exploring The Impact Of Retailer's Identity Attractiveness On Customer Retention

  Saleha Waqar Butt, Alia Ahmed

  195-217

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• US Withdrawal from Afghanistan: Implications for Pakistan

  Sehrish Nisar, Afzal Amin , Usman Asghar

  218-235

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• Technology Trends and Their Impact on the E-commerce Industry

  Faraz Ahmed Wajidi, Eruj Wajidi Rehan, Mahwish Saeed , Kamila Mariam Iftikhar , Anosh Tahir

  236-253

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• A Study on Evaluating the Impact of Social Media's Fake News on The Attitudes and Beliefs of a Society

  Khurram Sultan Langraw , Adil Zaman

  254-270

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• Comparative Study of Dietary Habits Between Government and Private School Going Children and Methodologies to enhance Nutritional Care, Parental Counselling, and educational interventions.

  Meh Batool , Hira Iftikhar , Nahel Noor, Alvina Haseeb

  271-283

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• Relationship of Advertising Appeals and Impulsive Purchasing Inclination: Role of Self-Control and Marital Status as Moderators

  Haider Iqbal, Danish Ahmed Siddiqui, Sherbaz Khan

  284-305

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• Revolutionizing Human Resource Management: The Transformative Impact of Artificial Intelligence (AI) Applications

  Rizwan Khan , Altaf Hussain , Sharjeel Ahmad

  306-326

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• A Cost-Benefit Analysis of Foreign Direct Investment in Balochistan: A Study on Saindak Project

  Bahawal Khan Mengal , Nadir Khan , Safi Ullah

  327-340

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• The Downside of Artificial Intelligence for Intellectuals in The Asian Society

  Muhammad Amin, Syed Shahab Uddin

  341-353

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• The Role of Brand Commitment and Open Innovation in the Retail Sector

  Usama Iqbal, Dilawer Hussain, Muhammad Qasim, Muhammad Usman Feroz, Ansar Abbas

  254-373

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• Evaluation of Higher Education Policies: Case Study of PhD Programs in South Asia

  Muhammad Muzammil Ghayas , Salima Barkat Ali, Shamsha Shamsy

  374-385

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