The Effect of Mindset Influencers on social media Deviating Youth from Education in The Name of Entrepreneurship

Abstract

This study examines the effect of mindset influencers on social media in deviating youth from education in the name of entrepreneurship. In this era, social media is a powerful platform, where the mindset of these influencers promoting entrepreneurship is a preferred lifestyle. Most of this content distracts youth from their educational goals, and they are drawn to these influencers on the promise of achieving quick financial success. A quantitative research design was employed, and students were selected from the Departments of Education and Psychology at the University of Karachi. Using Krejcie and Morgan’s table, a population of 300 and a sample of 169 participants were selected through simple random sampling. Data was collected through a structured questionnaire designed on a five-point Likert scale and analyzed using SPSS software with descriptive statistical techniques, including frequency analysis. The findings of this study indicate that constant exposure to mindset influencers of entrepreneurship on social media is distracting young people from their educational goals and interests. This study is relevant for teachers, parents, and policymakers, as it highlights the requirement for guidance programs, critical thinking strategies, parental support, and the importance of preserving the value of education in the digital age.