Integrating Apparel Mill Sustainability into Primary Education: The Role of Intangible Resources and Capabilities

Abstract

The main focus of the current study is to investigate the impact of advanced manufacturing technology (AMT), supplier responsiveness, logistic responsiveness, and resilience on sustainability. Sustainability not only depends upon the raw materials there are multiple other factors in an apparel firm, so we choose some of the factors in order to explore whether these contribute in or not. Sustainability is an important concept in contemporary business and organizations are now more concerned about sustainability because it provides them with multiple benefits. This research also generates focus towards these factors of an apparel firm. The current research study includes a mixed-method design. Data was being collected from the respondents of apparel units through questionnaires and interviews. This study concludes that advanced manufacturing technology (AMT), supplier responsiveness, logistic responsiveness, and resilience are significant contributions to sustainability. This research would be carried out using primary data as mentioned in the literature review as well as primary data that we would be collecting from a local brand’s practicing EM. Where we will conduct interviews and questionnaires by handing them out to the consumers of the brand. This questionnaire would objectively probe questions that would draw a difference between the sales from traditional and sales from experiential marketing. This research study also includes discussion, practical/managerial implications, limitations, and direction for future research. Relationships of these variables are analyzed by using the Regression analysis. All the hypotheses resulted in support. Hence, we proved that Advanced Manufacturing Technology, Supplier responsiveness, Logistic responsiveness and resilience has a significant impact on Sustainability.

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