Green Supply Chain Management and CSR: An Empirical Analysis of Sustainable Practices

Abstract

The growing significance of sustainability has prompted organizations to integrate green supply chain management (GSCM) practices into organizational strategies to remain sustainability-driven as well as stay compliant with Corporate Social Responsibility (CSR). However, there is a lack of concrete empirical evidence on the impact of these green initiatives on CSR, particularly within the bounds of Pakistan. Thus, this study aims to analyze the impact of Green Supply Chain Management (GSCM) practices, including sustainable product design, reverse logistics, and green manufacturing, on firm’s Corporate Social Responsibility (CSR) through a structured survey questionnaire. The research considered convenience-sampling technique to collect data from the employees of organizations belonging to different sectors from Karachi. The sampling size is 310 and the data collected has been tested through Smart PLS analysis tool. Research findings suggests that social performance mediates the relationship between corporate social responsibility and sustainable practices like reverse logistics, sustainable product design, and green manufacturing, with eco-design strengthening the relationship between social performance and corporate social responsibility. This study contributes to the growing body of literature on GSCM by providing a comprehensive understanding of its relationship with CSR as well as emphasizing the importance of adopting integrated green practices to achieve sustainability objectives and enhance corporate reputation. In future research, other variables can also be used such as green purchasing, green packaging, and environmental sustainability etc.