Vol. 5 No. 3 (2025): International Journal of Social Science and Entrepreneurship (IJSSE)

Articles

• Exploring the Potential of Native Language in Micro-influencer Marketing: A Study of Engagement and Purchase Intention Among Pakistani Followers

  Saman Ismail, Syed Waqarul Hasan

  1-20

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• The Effect of Mindset Influencers on social media Deviating Youth from Education in The Name of Entrepreneurship

  Saba Nisar, Rizwana Muneer

  21-41

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• The Role of Digital Human Resource Management on Organizational Adaptability and Sustainability in Emerging Economy

  Saniya Ovais, Umme Ammara, Yameena Jamshed, Danish Ahmed Siddiqui

  42-67

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