Effect of Green HRM & CSR Practices on Sustainable Performance: Mediating Role of Organizational Culture at Service Sector during Covid-19

Abstract

In today’s world, corporate sustainability is a key part of a company’s vision and policy. It helps them gain a competitive edge by issuing sustainability reports based on various criteria and metrics. Therefore, the aim of this research was to examine how GHRM (Green Human Resource Management) & CSR (Corporate Social Responsibility) practices affect sustainable performance in the service sector during covid-19 through Organizational Culture. The population of this study was individuals working on any hospital with a total sample of 550 employees. Quantitative Data was collected using questionnaire and SPSS and Smart PLS-SEM was used to analyze the results. The results of this study showed that GHRM and CSR practices had a significant positive effect on sustainable performance, results of this study were also showing organizational culture has a significant mediating impact in GHRM & CSR practices and sustainable performance. Therefore, it is suggested that organizations must implement CSR and GHRM strategies to protect the expertise of their employees. The recruitment and selection policies of an HR department should be based on the identification of the environmental knowledge of candidates. Training programmes for environmental protection must be established. This will assist workers to embrace green manufacturing methods that are designed to meet the needs of environmentally aware consumers.