Vol. 6 No. 2 (2026): International Journal of Social Science and Entrepreneurship (IJSSE)

Articles

• Social Media, Customer Value Creation, and Marketing Outcomes in a Multichannel Environment: An Exploratory Survey of Cross-Channel Marketing Perceptions

  Moazzam Khan Alwi

  1-11

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• Mothers’ Perceptions of Cartoon Viewing and Young Children’s Behavior in Karachi

  Safiaqa Sohail, Shazia Nasir

  12-20

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• Effects of Supply Chain Agility on Customer Satisfaction and Financial Performance of SMEs in Pakistan

  Moazzam Khan Alwi, Marium Ata, Imdad Hussain Siddiqui

  21-33

  • PDF

• Leadership Practices and Critical Success Factors in Construction Projects: A Quantitative Investigation

  Mohammad Najam Khan, Umar Sadiq

  34-43

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• Digital Readiness and Computer Education Quality in Private Secondary Schools: Evidence from Karachi

  Rakhshinda Khurram Khan, Muhammad Ibrahim Langraw

  44-52

  • PDF